We thought with businessmen, academics and professionals involved with the business world to find creative solutions framed in the value of free enterprise for the purpose of helping companies become more profitable and build a good reputation with its stakeholders.

Our job is to promote the implementation of the value of free enterprise in the current management paradigms in order to contribute to innovation in business organizations that have cheaper production processes, efficient, and fast; which makes companies entering the market before the competition; that add complexity to their products and services and are difficult to imitate; they change the rules of competition from price to quality and innovation in offering products and services to ensure you do not have competition.

We believe that the company is one of the centers of power in our society. Today, his influence does not stop at the market but extends to a non-market environment. Not only has a positive impact by creating products and services but reach their business practices to the field of ethics.

We also believe that the company is an institution respected and admired by some, while for others, deserves to be condemned morally and controlled by the government. Despite all these demonstrations for and against, we believe that the company must face this new challenge that requires compliance with social standards, environmental and ethical.

For these reasons, the ILE also want to help companies explaining that liberal values ​​can be successfully incorporated into a non-market strategy to be integrated with their business strategy so that it is a profitable institution and morally correct.